Leadership

OUR TEAM SHAPING THE FUTURE OF VASTLY

Meet the Vastly Leadership Team

We’re a team of experienced innovators passionate about building the future of work. Driven by a shared vision of a more connected and flexible world, we’re committed to empowering businesses and individuals to thrive in the remote-first era.

Vastly Leadership Team

Chief Executive Officer
Chief Strategy Officer
Chief Operating Officer

Kenneth P. Friedman

Chief Financial Officer
Chief Technology Officer
Chief Product Officer

Our Mission

Our mission is to empower facilitators with innovative digital and fintech solutions that drive growth and foster thriving local communities. We are committed to bridging the gap between small businesses and enterprise-level capabilities, offering scalable tools that enable them to compete, grow, and succeed in an increasingly competitive digital world.

Insights & Inspiration

Unlocking SMB Growth: How Facilitators Can Capitalize on a $1 Trillion Opportunity

Small and mid-sized businesses (SMBs) are the backbone of the U.S. economy, contributing nearly 44% of GDP. Yet, traditional business banking often fails to address their needs effectively. For facilitators—organizations enabling growth and success in their niche communities—this gap presents

How Facilitators can Leverage AI to Enhance Community Engagement

Explore aplications of AI for facilitators, from personalized recommendations to auto mated communication and data-driven insights.

Unlocking the Potential of your Organization with a Custom Marketplace

Discover how membership organizations are leveraging online marketplaces to enhance member value, drive engagement, and generate new revenue streams.